The Butterfly Effect

The Butterfly Effect is a program designed to create lasting behavior change and habit formation by providing pupils with the knowledge and understanding they need to put sustainability at the heart of every decision they make as the consumers of the future. The program works with young people every year, over the course of each of their 7 years at elementary school.

By investing in future generations at an early age, we accelerate transformation. We inspire them to do things better by sharing the most up-to-date science around climate change, helping them understand the impacts of actions they make, both positive and negative.

Using this “little and often” approach, our online program covers all areas of the curriculum and is intended to be delivered throughout the summer term across the school and over the course of 8 weeks. Our easy to follow, themed and fully digital activities encourage fun learning and teachers can tailor activities to suit different pupil needs. Activities are short and there is only one set activity per week, lasting between 15 minutes and 1 hour.

Launched at COP26 in November 2021, the program has been spreading its wings across the globe and has already been accessed over 12,000 times across five continents of the world. Soon we’ll be extending its reach. ‘Earn Your Wings; Take Flight with the Butterfly Effect’ will launch early next year with a new educational package for senior phase schools and colleges to guide young people to develop a sustainability strategy for their own school or organization. Look out for more information in the coming months.